Zitong Wang


1. Contemporary Craft Center

Brand Identity, Generative Design, Publication, Installation Design, Web Design

2. EaseUp

VUI, Visual Identity

3. Reunion: ài + AI

Installation Design, Web Design

4. HerVoice

UI/UX, Visual Identity




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©2024 Zitong Wang


HerVoice


UI/UX, Visual Identity



About


HerVoice is a dedicated app designed to provide comprehensive sex education for women. Despite the swift progression of information in today's world, numerous women still lack sufficient knowledge about various aspects of sexuality. This application aims to empower women by enhancing their understanding of gender, sex, and love, enabling them to navigate these realms with confidence and ensuring a more informed and empowered future.





How it starts?


I embarked on the journey of designing this app driven by a profound realization of the pervasive lack of accurate and comprehensive knowledge surrounding female sexuality. In both online spaces and real-life conversations with friends and family, I observed widespread misconceptions even about fundamental aspects of this subject. It became evident that there is a critical gap in people's understanding of female sexual health and well-being. 




Keywords





User Research


I distributed a survey on the topic of “Sex Education Needs Among Women in Generation Z” to help me understand people's thoughts and challenges regarding sex education. The survey had a total of 50 participants, with the majority falling within the age range of 18 to 22 years old.








Design Concept










User Persona







Design Flow








Visual Identity


The graphic elements are about flowers and gardens, symbolizing growth and the multifaceted nature of female sexuality. It conveys the idea that educating on female sexuality, like tending to a garden, requires care, understanding, and a supportive environment. The design aims to create an inviting, growth-oriented atmosphere, visually pleasing and accessible for users seeking knowledge about female sexuality.






Story Board





High Fidelity

1. Exploring Gardens





2. Daily Quiz &  Debating Sections