Zitong Wang


1. Contemporary Craft Center

Brand Identity, Generative Design, Publication, Installation Design, Web Design

2. EaseUp

VUI Design, Generative Design, Visual Identity

3. Reunion: ài + AI

Installation Design, Web Design

4. HerVoice

UI Design, Visual Identity




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Playground
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©2024 Zitong Wang


HerVoice


UI Design, Visual Identity



About


HerVoice is an app focused on sex education for women.

Despite the abundance of information today, many women still lack access to clear and practical knowledge about their own bodies and experiences.

The app supports a better understanding of gender, sex, and relationships. It aims to help users move through these topics with more clarity and confidence.





How it starts?


I began this project after noticing how often basic knowledge about female sexuality is missing or misunderstood.
I saw this both online and in everyday conversations with friends and family. Even simple questions were unclear or answered incorrectly.
There is a gap in how people understand female sexual health and well-being. This project grows from that gap.




Keywords





User Research


I conducted a survey on sex education needs among women in Generation Z to understand their concerns and gaps in knowledge.
The survey included 50 participants, most of whom were between 18 and 22 years old.








Design Concept










User Persona







Design Flow









Visual Identity


The visual language draws from flowers and gardens. It reflects growth and the layered nature of female sexuality. Learning here is treated like tending a garden. It takes time, care, and a supportive environment.

The design stays open and inviting, making the content easier to approach and spend time with.






Story Board






High Fidelity

1. Exploring Gardens





2. Daily Quiz &  Debating Sections